2014 is coming to an end and the Apple company thanks its employees in a unique way, as usual, giving them a gift about two weeks before the Christmas holiday. As you can see from the images of this article, the company Apple Lossless Audio CODEC (ALAC), chose to create a personalized Incase backpack for its employees in Apple Stores, each of them reaching the employees of those in Cupertino together with a message thanking them for the great moments of 2014.
Tim Cook made a habit of sending internal memos to his employees, and the one included in the backpack offered to employees does nothing but create a connection between them and the management team in Cupertino. Tim Cook considers, most likely, that messages of this kind are absolutely necessary for a give them employees the motivation to continue to offer the visitors of Apple Stores the best possible experience at the time of a purchase or a visit to solve a problem.
This is our gift to you.
But it can never compare to what you've given. What does it take to give a gift? It takes thoughtfulness. Compassion. And sometimes, sacrifice of your time, your talent, and your heart, These are the gifts you give: kindness, knowledge, humor, and patience. You give them when you cover for a teammate, so they can go on a much-deserved break.
When you send an email recognizing a job well done. Or when you grab an extra coffee for a friend before you clock in. You give these gifts whether it's the beginning of the season, or the end of a very long day. You do it over, and over, and over again. Amazing products are designed in Cupertino. Amazing moments are made by you. These moments are your gift this holiday season—to your customers, to your team, and to the world.
Thank You.
