iPhone 6 si 6 iPhone Plus were launched in September and seem to have had a major impact on the evolution of the iOS market share globally. According to the Kantar Media global market analysis agency, the market share of iOS increased in the US, Europe and China in the three months ended on November 31, just before the "boom" around the winter holidays.
According to those from Kantar, market share a Android decreased by 3.2 percent compared to the same period last year, reaching 69.9%. The UK generated the biggest drop, of 6.7%, there iPhone 6 si 6 iPhone Plus totaling 42.5% of total smartphone sales, an increase of 12.2% compared to the same period last year.
Across Europe*, Android remained the dominant OS with a market share of 69.9%, although this is 3.2 percentage points lower than the same period in 2013. Great Britain saw the strongest share decline for Android at 6.7 percentage points. Apple's market share gain continued into November when it reached 42.5% of British sales for a growth of 12.2 percentage points year-on-year.
iPhone 6 and iPhone 6 Plus were Apple's main growth engines
In the USA, the market share of iOS increased to 47.4%, 4.3% higher than in the same period last year, iPhone 6 registering 19% of the total sales of smartphones for three consecutive months. The largest local mobile operators, AT&T and Verizon, generated 57% of iPhone sales, and they also have the largest national coverage.
In the US, Apple reached 47.4% of sales, 4.3 percentage points higher than the same period in 2013. The iPhone 6 was the best selling phone in the three months through November 2014, capturing 19% of smartphone sales.
In Chinese cities, Android remained king with a market share of 80.4%, but Apple managed to increase its market share by 1.1%, reaching 18.1%. China Mobile was Apple's main partner with large sales of iPhone terminals, amounting to no less than 63% of total sales, and this is normal because we are talking about the largest mobile operator on the planet.
Overall iPhone 6 si 6 iPhone Plus they proved to be two excellent products for Apple and all that remains is to see how much the market share increased during the month of December.
