The launch of the iPhone 6S it won't be a big disappointment for Apple fans around the world, and that's because the people in the management of the American company decided to produce enough units to cover the initial demand.
The launch of the iPhone 6 and iPhone 6 Plus represented for Apple sales of 10 million units in just 3 days, many people being disappointed because they did not manage to buy a product on the day it appeared on the market.
This year, Apple is trying to avoid disappointing users in case of launch iPhone 6S, so he decided to order a larger initial stock of units to start selling in multiple countries around the world, but for now no details are known about this action.
Although those from Apple probably also expect that 2015 will bring a smaller number of users who upgrade from a previous iPhone to the iPhone 6S or iPhone 6S Plus, here's how in Cupertino the decision was made to produce an initial stock more big.
Although it is early and we lack visibility into the critical December quarter, our initial estimates of iPhone component orders in FQ4 suggest Apple is anticipating demand in the next iPhone cycle that is ahead of our current expectations. A meaningful decline in F2016 iPhone unit sales has been our largest concern, so the slightly higher-than-expected initial order volume reduces risk to the shares, in our view.
If in 2014 Apple had between 10 and 15 million units of iPhone 6 and iPhone 6 Plus ready for launch, in 2015 we are probably talking about 15-20 million units of iPhone 6S and iPhone 6S Plus ready to be sold to users.
Although a year ago many predicted the "death" of the Apple company, this is extremely far from happening, especially since the recent iPhone models were and still are extremely successful.
