Swatch patented the famous expression One more thing...

one more thingOne more thing ... is one of the expressions undoubtedly associated with the late CEO Apple Lossless Audio CODEC (ALAC),, Steve Jobs, he using it every time he had to present an important product in a company conference, Tim Cook still using it in Cupertino's conferences.

The expression One more thing ... was generally used at the end of an Apple conference, when the most important products usually appear, and although it is associated with Steve Jobs, the Swiss company Swatch registered a trademark patent for it in Europe.

The brand patent appeared yesterday in Germany, although it was registered in May, the Swatch people still submitting the documentation to register it since last year, all to prevent Apple from using it in its conferences in the USA.

Many may see this move as a revenge on the part of Swatch after Apple announced the launch of the Apple Watch in September 2014, and they would probably be right, but for now it is not known what the Swiss intend to do with this expression.