Samsung copies the iPhone Upgrade Program with its own program, the Korean company already having advanced plans for the launch of a program for the sale of smartphones in installments, it being extremely similar to the one created by the company Apple Lossless Audio CODEC (ALAC), and announced on September 9.
In reality, the program is a leasing one because users are recommended to upgrade annually to the newest model of the iPhone at no additional cost, ultimately failing to stay with the terminal initially taken over unless they pay the monthly installments until the end of the period.
Given that iPhone Upgrade Program was so well received by the American press and analysts, those from Samsung they thought of creating a similar one that they will launch in the US in the next period, allowing users to lease smartphones in a similar way.
The South Korean electronics giant is planning to launch a program for leasing its Galaxy phones in the US market, similar to the one Apple announced just weeks ago, according to an industry executive with knowledge of Samsung's plans. Samsung may be launching this leasing program in the next several months, although that timeline may accelerate, the executive said.
I explained to you more than a week ago how the iPhone Upgrade Program works, offering Americans the opportunity to "buy" an iPhone and pay monthly installments of at least 32 dollars, after a year of paying it, having the opportunity to upgrade to the newest model at no additional cost.
Considering that mobile phone operators are starting to give up subsidizing smartphones sold on the market, the iPhone Upgrade Program is seen as a beneficial program for users that has the role of increasing sales of iPhone terminals, Samsung being interested in offering something similar for to increase its sales.
