How Facebook tested user loyalty

Facebook user loyaltyFacebook is the company that owns the largest social network on the planet, and in order to be able to boast of such achievements, it constantly monitors everything that users do within its website in order to know what to improve or what to offer them new.

To see how loyal Facebook users are to the social network, the company with the same name thought of doing a test involving only Android platform users, trying to find out if it could convince them to give up its social network.

The experiment involved sabotaging the Facebook application for Android which constantly freezes and refuses to work properly during use, sometimes the problems even lasting several hours, users still refusing to give up the social network.

No one knows how many people were affected, but Facebook ran this experiment for years and years to see what impact these types of problems have on user loyalty and the result was a surprising one, people getting over the problems without giving up network.

Facebook realized that users gave up only the Android application and started using the browser to access the social network, and that's because all their friends were already there and they had no choice but to find an alternative method to socialize with They.

The objective of the experiment was to simulate a future situation in which Google would remove Facebook applications from the Play Store because the social network would generate too much competition, but the tests showed that Facebook would do very well without Google.

If we think that the application for iOS also had major operational problems for a long period of time, then we can draw the conclusion that this experiment was also carried out on the Apple platform, but there leaving the App Store would no longer allow the installation of the Facebook application from an alternative store.