Many current owners of iPhone terminals are waiting iPhone 7 launch according to a study carried out at the beginning of this year in the USA, Bank of America and Merrill Lynch discovering the fact that no less than 42% of the participants in the study, who own an iPhone, are waiting for the iPhone 7.
The percentage of people who will not buy another iPhone until the fall and will wait iPhone 7 is very high if we consider that very little is known about the future terminal, and such percentages are not that common, even for Apple.
According to the study carried out by the analysts of the two banks, 51% of respondents own iPhone 6 or iPhone 6 Plus si 26% own iPhone 6S or iPhone 6S Plus, the rest owning various other iPhone models.
Regarding the current owners of iPhone 5S terminals, 49% plan to buy the iPhone 6S or iPhone 6S Plus this year, while 21% are waiting for the iPhone 7, here the percentage is small for the new terminal, but we are talking about people who do not upgrade too often.
A BofA/Merrill Lynch survey showed 42% of the respondents who intend to purchase an iPhone are waiting for the iPhone 7. Additionally, 51% of those who are waiting for the iPhone 7 are current iPhone 6 or 6+ users and another 26% are current 6S or 6S+ user. Of the current iPhone 5s owners, 49% plan to purchase the iPhone 6s or 6s plus, while 21% of current 5s owners are waiting for the iPhone 7.
To be honest, the percentage of those who will not buy another iPhone apart from the iPhone 7 seems very high to me if we think about the fact that we still have a lot to learn about the future terminal of the Apple company, so it remains to be seen how it will shows a similar study done in the summer.
