The App Effect – the first series created by Apple with Will.i.am

After months and months of rumors regarding the launch of TV content in collaboration with various actors or producers, that's what the Apple company announced last night The App Effect, the first TV series in which the well-known artist Will.i.am is a partner with those from Cupertino.

In the video clip below you have a trailer for one of the episodes of The App Effect series, and as the name suggests, it is focused on presenting the importance of applications for smartphones and tablets, but also how they have changed the world we live in.

According to those involved in a project, we are talking about an unscripted TV series that will be largely based on interviews, people from Apple, but also from many partner companies, giving their opinions on the importance of applications in the whole world .

Apart from interviews with managers from various companies, those from Apple will most likely also present the success stories of some application developers or very popular applications, so basically we will find out how great applications are and how they make the world a better place .

One of the things with the app store that was always great about it was the great ideas that people had to build things and create things. This doesn't mean that we are going into a huge amount of movie production or TV production or anything like that.

No one knows yet how The App Effect will be distributed, if it will be offered for free or if money will be asked to view the episodes, but this is the first TV series sponsored by Apple and there will certainly be others, even if their number will not be big

Apart from The App Effect, Apple would have a second one in production TV series called Vital Signs, with Dr. Dre in the lead role, but nothing official is known about him for now.

https://www.youtube.com/watch?v=fSiDIaab2nY