iPhone SE it can be bought at the moment from Apple stores and many stores of Cupertino's partners, and with a selling price of 399 dollars in the USA, many people wonder how much money the Apple company can earn from the sale of this smartphone.
A first analysis, made by analysts who monitor the global markets where components for mobile terminals are sold, suggests that all ciPhone SE rivals would have a total cost of $260, $139 less than the retail price.
Assembling the iPhone SE would cost approximately 22% less than assembling the iPhone 6S, but the difference between the prices of the two smartphones is $350, and the Apple company remains with only 35% of the selling price of its smartphone, a unusually small margin for those from Cupertino.
Even with a new price negotiation for the components originally bought for the iPhone 6S, the Apple company obtains a small profit from the sale of the iPhone SE terminals, but the good part for it is that in this amount the costs related to covering the research and development are small because we are talking about an old product that has been updated.
Apple's bill of materials is probably about $260, RBC Capital Markets analyst Amit Daryanani argued in a memo obtained by AppleInsider. Given an entry retail cost of $399, that would indicate a profit margin of roughly 35 percent, lower than the mid-40s estimated for the iPhone 6s or the now-defunct 5s.
Of course, all these calculations take into account the selling price of the iPhone SE in the US, but in other areas of the planet the smartphone costs well over 500 dollars, so there is a compensation for offering a low price for Americans.
