Vice President of Apple's Internet and Online Services Division, Eddy Cue, discussed last year with the vice president Time Warner, which owns HBO or CNN, about a possible acquisition considering Apple's plans to create original series and TV shows.
Those discussions have not yet gone beyond the two vice-presidents, so there is little chance that they will be resumed, but if the acquisition had been discussed at the level of the president, then Apple would have had to spend at least 60 billion of dollars for the company.
Although a purchase of Time Warner has not been decided, the Apple company still employs people with experience in creating shows or TV series, those from Cupertino intending to invest several hundred million dollars annually to create this type of digital content .
At the moment, only companies like Netflix, Hulu or the big production houses make such large investments in creating digital content such as films, TV series, documentaries or TV shows, and Apple intends to join them from 2016. .
Although serious discussions regarding the purchase of Time Warner have never been reached, the Apple company is still interested in buying a media trust, CBS or Comcast being possible targets of those from Cupertino, but only if the purchase price will be good enough.
With investments of hundreds of millions of dollars in digital content, the Apple company can become the next Netflix because it has a very large customer base, and they could be convinced to use an Apple multimedia streaming service.
All these initiatives of Apple come from the impossibility of those in Cupertino to create a TV subscription to be distributed through Apple TV 4, the company trying to find alternatives to produce money in a world where sales of iPhone terminals are in a continue to decline.
