One of the rumors that appeared before WWDC 2016 announces that iMessage for Android will be launched, and various theories have appeared with it, many saying that Apple risks losing a lot of users if it launches an iMessage application for the competing platform.
This was also the thinking of those from Cupertino, a member of the company's management confirming for an American journalist that iMessage is a platform created especially for iOS, which will remain in iOS, the Apple platform being "superior" to the one developed by Google.
Apple also relies on iMessage for the sale of iDevices, or at least that is what this manager of the American company gives to understand, and this strategy could be wrong considering that there are many other messaging applications that offer much more complex functions and more useful than Apple's.
Separately, it seems that Apple is interested in taking data from iMessage for a possible artificial intelligence system that would now be in development, more precisely the one in the Photos application of iOS 10, or maybe even another one that will offer somewhat more complex functionality for users.
When I asked a senior Apple executive why iMessage wasn't being expanded to other platforms, he gave two answers. First, he said, Apple considers its own user base of 1 billion active devices to provide a large enough data set for any possible AI learning the company is working on. And, second, having a superior messaging platform that only worked on Apple devices would help sales of those devices — the company's classic (and successful) rationale for years.
It was hard to believe that iMessage would ever reach Android, and the people from Apple clarified things, completely denying the information, so now all I have to do is enjoy the changes already implemented for Messages in iOS 10 and hope that in the future we will have others just as good.
