Jony Ive, Apple's Chief Design Officer, is presented talking about vintage cars and their design, the interview in the video clip below was taken during 2013 at the Goodwood Festival of Speed, organized annually 60 miles from London, on a private property.
Jony Ive and Marc Newson are the people who decide the direction that Apple products design takes at the moment, and every year they are present at the Goodwood Festival of Speed to see the vintage cars present there, this festival is organized every year , in the middle of July.
Speaking about vintage cars, Jony Ive claims that they have a romantic design, he praises without reservation the Ferrari 250, whose proportions he considers to be extraordinary and whose interior details seem extremely well made, this being one of the most sought after cars by collectors.
Speaking as a designer, Jony Ive says you always look to various real-world objects for inspiration when making a new product, but like great design, it's "great design," and he's not shy about praising designers. who create extraordinary products, which impress him.
Some of the older cars are so fantastically romantic. There's a gorgeous Ferrari 250, I thought the proportions were extraordinary, the detailing was really gorgeous. I think as a designer, you look at everything, it's about the way you see the world. They're physical objects, they're manufactured, they're made. Obviously trying to solve different problems, but great design is great design.
