Pokemon GO has been downloaded over 100 million times worldwide, the game being extremely popular at the moment with over 80 million daily users worldwide, the Niantic company earning over 10 million dollars daily from this game that took everyone by surprise.
The 100 million downloads figure for Pokemon GO is very big, if we think about the fact that the game has been gradually available for about a month and a half, and since its launch in Europe and Japan, the title has generated over 25 million downloads, so its popularity should remain high.
Moreover, Niantic is going to launch it in new Asian countries, and then the number of downloads and daily receipts will continue to increase, especially since the Pokemon franchise is extremely popular in China and other countries nearby, they do not have Pokemon GO available only unofficially, at least for now.
The interesting part of the Pokemon GO story is that the game did not affect the market shares or the number of users of other games, but instead brought new users to the gaming world, including in terms of revenue, convincing new people to spend money for in-app purchases in games dedicated to mobile terminals.
By now, it should be clear that Pokémon Go's launch was a watershed moment for AR and its success has not come at the expense of other mobile games or apps. Instead, it has opened up new engagement and revenue opportunities for the entire app ecosystem by creating a model to close the online-to-offline (O2O) loop.
Pokemon GO is a success story that should be analyzed by many game developers for mobile terminals, because it demonstrates how you can have enormous success with a very interesting game.
