Snapchat it is growing slowly, slowly, in popularity and this attracts the attention of a growing number of companies that are trying to promote themselves within the network. Those who intend to do so will have new ways to target users based on their activity within the application for iPhone and iPod Touch.
More precisely, those at Snapchat are prepared to share with various advertisers information on how we use the Snapchat application in our everyday life. Based on this information, advertisers will be able to show us the most interesting ads for us, so that we can access them when they are displayed on the screens.
Unlike Facebook, which follows all our movements on the Internet, those from Snapchat only monitor the activity in the application, the president of the company developing Snapchat stating that this way of working is less aggressive than that of the competitors, but the ads will be displayed in an equally effective way.
By implementing this system, Snapachat will attract new advertisers who will spend even more money on ads that will be displayed in the application. Of course, users will not be able to buy subscriptions to hide the ads, but they will probably be interested in the ads they see and buy the products.
