In August 2011, Steve Jobs left the position of president of the Apple company, after over 1 decade in which he led the company he co-founded with an iron fist. Although he left the leadership position, he assumed the role of president of the board of directors and would continue to supervise some projects for the development of certain products.
Among all, there is a special project that Steve Jobs was going to work on constantly and devote his full attention to, it was going to bring a television set on global markets. After the launch of iPod, iPhone and iPad, Steve Jobs wanted to revolutionize television and in a discussion with a famous American journalist he explained this before he died.
On August 24, 2011, Steve Jobs would have called the American journalist Walt Mossberg to explain his intentions regarding the development of an Apple television. He did not provide many details, as is normal, but he said that he finally found a way to produce the perfect TV that everyone would want.
At that point, Apple had already been working on the development of a television for some time, so Steve Jobs was probably close to having the first prototypes ready for testing. Then he told the journalist that he would invite him in a few months to show him one of these prototypes, but unfortunately watching the iPhone 4S conference was the last thing Steve Jobs did.
"He was going to continue to be involved in Apple, but he wanted me to know that he was going to be involved in Apple's strategic plans and that he reserved a project for him. He said that it is a television, that he found the method to make it so that it is fantastic. It would have been thought in the Apple style, meaning it would have been premium and very easy to use."
Although Apple focused seriously on Apple TV after the death of Steve Jobs, the plans of the former president of Apple were not related to the small device. He wanted a TV in the true sense of the word, and if he had lived, then by now some of us would have, most likely, had an Apple TV at home.
