After years and years in which Apple customers constantly demanded that a Mac with a touchscreen be launched on the market, the Apple company once again offers explanations regarding such a product. More precisely, Phill Schiller, the vice president of the marketing division, claims that Apple tested an iMac with a touchscreen, but gave it up because it did not offer a good experience.
Over the years, Apple has tested multiple versions of Macs with touch screens, but none of them have offered a very good experience so far. Considering that Apple did not find an efficient method to implement a touch screen in a Mac, it chose to offer TouchBar for the whole world, but this solution is not unanimously accepted either.
"Our instincts were that it didn't, but, what the heck, we could be wrong—so our teams worked on that for a number of times over the years. We've absolutely come away with the belief that it isn't the right thing to do. Our instincts were correct."
Without a solution to offer touch screens in the Mac, Apple chose to offer a Touch Bar and to think of ways in which it could improve the existing mobile terminals. Apple wants to keep the laptop/desktop experience largely without touch interaction and make mobile terminals much more powerful and complex.
"Watch, iPhone, iPad, Macbook, iMac. They really have all computers. Each one is offering customers something unique and each one is made with a simple form that is perhaps eternal. People in the industry may question them — we don't, for some very simple reasons."
Schiller is of the opinion that an iMac with a 27-inch touch screen would be completely absurd, and of course he is right, but this will not reassure the users who expect such a thing. The Touch Bar is a compromise solution for Apple and those from Cupertino will not make changes that would still bring any method of tactile interaction with Mac screens.
"We think of the whole platform. If we were to do Multi-Touch on the screen of the notebook, that wouldn't be enough — then the desktop wouldn't work that way. And touch on the desktop, it would be a disaster. Can you imagine a 27-inch iMac where you have to reach over the air to try to touch and do things? That becomes absurd."
