Tim Cook took over the leadership of the company Apple Lossless Audio CODEC (ALAC), in 2011, and from then until now he has destroyed the whole passion that led to the creation of so many extraordinary products. The information is provided by a former Apple employee, who left the company in 2014, having worked for 7 years, both under Steve Jobs and Tim Cook.
According to this person, after Tim Cook took over the leadership of Apple, he actively worked to remove the competitive and conflicting spirit within Apple. Steve Jobs was recognized because he created competition and conflicts between employees, which ultimately lead to the development of products with more passion, so in the end the development of better products.
One of the messages that Tim Cook sent immediately after taking control of Apple was that this conflicting spirit should disappear completely from among the employees. With him, the competition between them also disappeared, and so the employees became more relaxed and lazy, so they no longer put so much passion into product development, as they did in the past.
How Tim Cook destroyed Apple's passion for creating products
Although Tim Cook wanted Apple to be a much more relaxed place to work, he destroyed exactly what made the company what it is today. It is true that Steve Jobs sometimes generates very big scandals, but this is how he knew how to motivate people, forcing them to exceed their limits, and in the end Apple launched exceptional products.
With Tim Cook at the helm, Apple has turned from a fierce lion into a sleeping puppy, and this has become more and more visible in the last two years. The last 3 models of the iPhone came with the same design, and the last 2 seem to register weaker sales than the one launched in 2014, things seem to go from bad to worse.
Tim Cook completely changed Apple's culture and all the people used to Steve Jobs and the fear of disappointing him, are now left without the motivation that forces them to be better. This will ultimately lead to many losses for the Apple company, at least until a president like Steve Jobs is put in charge of the company.
The very first thing Tim did as CEO was convert Apple from a dynamic change-maker into a boring operations company.
— Bob Burrough (@bob_burrough) January 16, 2017
The result is that the conflict is pushed lower in the organization. The proportion of middle managers has exploded.
— Bob Burrough (@bob_burrough) January 16, 2017
