Q4 2016 set a new record for iPhone terminal sales, with Apple selling 78.3 million units in just 3 months worldwide. We are talking about an increase of 2.9 million units compared to the same period last year, small but still existing, so Apple is slowly starting to recover, surpassing Samsung for the first time in smartphone sales.
This record of sales of iPhone terminals for the Apple company also comes with a record in terms of the average selling price of iPhone terminals. More precisely, in Q4 2016 the average selling price of the iPhone was $695, $4 higher than in Q4 2015 and the highest since the launch of the first iPhone model.
Practically, from the sale of iPhone terminals, the Apple company earned 300 million dollars more than the same period last year, thanks only to the increase in the average selling price. The very high interest in the iPhone 7 Plus in the last 3 months would most likely have been the basis of this increase in the average selling price, and the increases could continue.
In the following months, the iPhone 7 Plus would be at least as popular, so the average selling price of the iPhone could increase accordingly in the following fiscal quarters. Although the world did not expect something like this, the Apple company had a fiscal quarter that exceeded expectations from many points of view, although sales for certain products decreased.
