iPhone 8 it will be launched in a perfect setting to be successful, or at least that's what a company specialized in analyzing the global markets of mobile terminals tells us. According to her, iPhone 8 will be launched at a time when half of all iPhone users in the world own an iPhone 6 or a newer model, the other half have older terminals.
With over 700 million users of iPhone terminals globally, the Apple company has 350 million people to convince that the iPhone 8 is worth buying. Apart from the iPhone 8, the Apple company will also launch two models of the iPhone 7S, which will be cheaper and with more potential to generate sales for the Apple company.
In the US, the situation is more delicate for the Apple company, where the vast majority of active iPhone terminals are models launched in 2014 or later. In this idea, in 2017 we are talking about many iPhone 6 and iPhone 6S owners who will be able to buy new terminals with a massive subsidy from operators, or in installments, so they will have reasons to change their terminals.
iPhone 8 is a smartphone in which the Apple company has very high hopes, and this is because it will bring a series of major changes for us. We are talking about an OLED screen, wireless charging and a glass case, substantial changes that will attract a lot of interest, but only if the selling price will not be as high as expected.
"The US installed base now consists almost entirely of phones that Apple has introduced since late 2014. With the lenthening ownership cycle, diminishing number of first-time buyers, and increased Android and IOS loyalty, Apple's short-term fortunes will depend on how it can persuade this huge cohort of existing iPhone owners to upgrade to the next new models."
