iPhone 8 it will cost 1000 dollars at the time of launch, this is what we were told by a series of alarmist rumors that appeared at the beginning of this year regarding the future Apple smartphone. The price is very high for the basic version of a smartphone, even a premium one, but now American analysts are starting to propose somewhat more realistic figures.
More precisely, those from UBS claim that in reality the iPhone 8 will not even cost 1000 dollars, as others have stated, but will be somewhat cheaper at the time of the global launch. More precisely, they estimate that the iPhone 8 in the version with at least 64 GB of storage space will cost between 850 and 900 dollars, that is, the same as the cost of an iPhone 7 with 128 GB of storage space.
Nuancing their statements even more, the analysts say that the "perfect price" would be approximately 870 dollars for the iPhone 8, that is, between the estimates made for the maximum and the minimum. Considering that an iPhone 7 Plus 32 GB costs approximately 850 euros, the price of 870 euros, or even 900, is not extravagant for an iPhone 8 from Apple.
iPhone 8 will be cheaper than many thought
With a selling price of 850-900 euros, the iPhone 8 will be extremely attractive to many people and it would be understandable why Apple could not cover the demand for such a product. Of course, Apple should understand what is the upper limit for the price it can charge for the iPhone 8, otherwise it risks having a smartphone that will not be so sought after.
To be completely honest, I think that a price of 850 euros would be excellent for an iPhone 8 that would have a 5.8 inch screen, glass case, wireless charging and much more. I think you can agree that Apple can't ask for the iPhone 8 the price charged for the iPhone 7, just as the Samsung Galaxy S8 isn't as cheap either.
"We think an $870 price would be accretive to EPS but dilutive to gross margin, a dynamic Apple has said it would accept. Apple's top model will be at a display size disadvantage to Samsung's Galaxy S8 Plus. We still think Apple will choose to price its top model relative to Samsung's top model, but remain cautious on how much higher Apple could ultimately go on price given a smaller display."
iPhone 8 will be released this fall by Apple, most likely together with iPhone 7S, but in much more limited quantities. The OLED screens for the iPhone 8 are the ones that limit Apple's ability to produce quantities to cover the demand, the supply for these components being very low.
