Although the Apple company announced yesterday that its revenue and profit increased compared to the same quarter last year, everyone is focused on the decline in iPhone sales. We are talking about a fiscal quarter in which Apple's iPhone terminal sales are slightly lower than those recorded in the same fiscal quarter of the previous year.
The difference is very small, of only 400.000 units, but even so, the stock markets reacted negatively to the news and the price of Apple shares fell. Unfortunately, including the share prices of 5 European partners of the Apple company also fell, the stock exchanges associating the "failure" of those from Apple and its European partners.
Dialog Semiconductor, AMS, Imagination Technologies, ASML and STMicro are the companies that were affected along with Apple, they supply various components for the iPhone. In the case of the companies in positions 1 and 3 from the list above, the share price was previously affected by Apple's decision to give up their iPhone manufacturing services in the future.
However, it is not unusual for news regarding the Apple company to affect its partners as well, and this is because the decrease in iPhone sales leads to a decrease in production. A decrease in production leads to a decrease in orders for components, so many companies are affected by the fact that the world no longer buys as many iPhone terminals.
Apple's president, Tim Cook, blamed iPhone 8 rumors for the drop in sales, but maybe using the same design for 3 years is a bigger problem than he thinks. Of course, Apple cannot humble itself by admitting that it made a mistake when it chose to keep the same design for 3 years, but that is a completely different story.
"Shares in Dialog Semiconductor, which provides power management systems for Apple, fell 3 percent, among the top European fallers on the day [...] Imagination Technologies, a British designer of graphical processing units used in smartphones, was down 0.5 percent [...] Swiss company AMS, the maker of optical sensors for iPhones, dropped 2.1 percent and Italy's STMicro, which provides the phone's accelerometers, gyroscopes and motion sensors, fell 1.7 percent. Shares in ASML, Europe's largest supplier to computer chip makers, fell 0.6 percent. The Netherlands-listed company is lower down the Apple supply chain than Dialog and STMicro, supplying to Taiwan Semiconductor Manufacturing Company which in turn serves Apple."
