YouTube announced today that it will display more ads in the videos that users view, a change that will surely generate a lot of frustration among many people. The decision of those from YouTube is based on the desire to force the purchase by RED subscriptions of people who use the platform only to listen to music, and not for anything else.
YouTube will start displaying more ads while watching videos, initially, for people who only listen to music on the platform, these ads will interrupt the playback of the video. We are talking about ads similar to those that YouTube plays at the beginning of a video clip, and which are between 5 and 30 seconds long, so they will be frustrating for many people.
YouTube will display more ads, much to the dismay of users
YouTube says that it is necessary to make this change in order to generate more money and compete more seriously with Apple Music and Spotify, despite the frustrations that users of the platform will have. YouTube says it's doing this to generate more money for artists, but in reality it just wants to force people to buy its RED subscriptions, which isn't happening because people don't want to pay for services like this until they do. he knows what he has to lose without them.
"People who treat YouTube like a music service, those passively listening for long periods of time, will encounter more ads. You're not going to be happy after you're jamming 'Stairway to Heaven' and you get an ad right after that. There's a lot more people in our funnel that we can frustrate and seduce to become subscribers. Once we do that, trust me, all that noise will be gone and articles people write about that noise will be gone."
YouTube understood this, so now it chooses the path it should have taken from the very beginning, the one based on eliminating freebies and forcing people to listen to annoying ads in order to have a reason to pay a subscription. I am 100% sure that many users will choose to pay a monthly subscription to YouTube in order to listen to whatever they want, whenever they want, but of course until they get to that point, they must be seriously annoyed by the ads running during the video clips.
