Google revealed today some very interesting information regarding the evolution of Google Play and applications for Android, the American company enjoying a positive evolution for its application store. Among the details that Google announced for the whole world, there is also something from which the Apple company should learn something, because it would help it to offer a better experience for customers all over the world.
Google announced today that it intends to offer developers the opportunity to use the system Instant to allow testing applications from Google Play without installing them, the system being launched last year. Many people appreciated the new system from Google, and in the image below you can see how beneficial it is to allow a much faster use of applications, without actually installing them in phones and tablets, something that Apple he still doesn't have it.
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Google will expand this functionality for a much larger number of developers starting this year, and in some cases the applications can be installed directly from the Google Search search engine, not necessarily from the Play Store. Apple has not yet caught the trick behind the technology Instant of those from Google, preferring only to allow the segmented installation of applications from the App Store to reduce the installation time, but that's what it all boils down to.
"Google Play Instant remains a huge bet to transform app discovery and improve conversions by letting users engage without the friction of installing. We're seeing great results from early adopters and are working on new places to surface instant experience, including ads, and making them easier to build throughout the year."
Google understood how difficult it is sometimes to install applications on the phone or tablet, especially since some end up having several GB in size, so it simplifies the life of users from all over the world with the system Instant. For now, it is not known which developers will be able to use the system Instant of those from Google for applications, so it remains to be seen what will be announced, and I hope that Applesa will eventually learn something from here and offer something similar in the future.
