iPhone XS and iPhone XS Max were released almost a month ago, but they are still on the attention of people all over the world, and analysts are coming with some new information today. More precisely, those from Citi claim that the majority of customers who chose to buy the iPhone XS and iPhone XS Max preferred the models with more storage space instead of the standard ones.
iPhone XS and iPhone XS Max are sold in versions with 64 GB, 256 GB and 512 GB of storage space, and as the selling price increases, the profit of the Apple company increases accordingly. Apple customers are willing to spend more money for the iPhone XS and iPhone XS Max to have more storage space, and this helps Apple keep prices high.
iPhone XS: Models Preferred by Customers
iPhone XS and iPhone XS Max generate costs of only about 20 dollars for each increase in the capacity of the storage space, but customers pay at least 100 dollars more. The profit from Apple reaches over 200 dollars when the largest storage media are chosen in relation to the smallest, and analysts are very excited about the profit that can be generated.
"We increased our financial model primarily due to higher ASPs [average selling price] & stronger gross margins given the consumer preference for higher memory configurations of iPhones coupled with the new falling memory prices. We believe Apple shares are now setup as an attractive value investment with right-sized expectations."
The iPhone XS and iPhone XS Max are not only provided by those from Citi with information that makes it clear that high-capacity storage media are preferred by customers. This means that multiple data sources suggest that despite the huge prices of the iPhone XS and iPhone XS Max, Apple customers prefer high-capacity storage media.
