The company's COO Apple Lossless Audio CODEC (ALAC),, Jeff Williams, made a somewhat surprising statement to the students of a university, stating that he is very aware of what is being said about the prices of Apple products. Jeff Williams says that he is very attentive to the analyzes made by analysts regarding the prices of the components of Apple products, and says that they do not take into account how much it costs to develop and produce them.
Jeff Williams says that Apple does not want to be a "consumerist" company, but that it must cover its production costs, and have money to invest in the development of other products in the future. What he does not say is that Apple also makes an extremely high profit with the products it sells, and this is because of the very high price they have.
Apple talks about the high costs of developing and manufacturing products
To exemplify everything he says, Jeff Williams stated that to create the health functions of the Apple Watch, Apple created a laboratory where he analyzed 10.000 people, with the help of 40 nurses. For this, those from Apple have definitely invested a very large amount of money, but even so, the profit made from their products is considerable.
The stories that come out about the cost of our products [have been] the bane of my existence from the beginning of time, including our early days. Analysts don't really understand the cost of what we do and how much care we put into making our products. It's something we're very aware of. We do not want to be an elitist company. That's not — we want to be an egalitarian company, and we've got a lot of work going on in developing markets.
Apple has often been at the center of many controversies regarding the prices it charges for its products, but also the profit it makes from selling them in various markets. In this idea, it is surprising to see that he is starting to provide answers for all the controversies, and this is because until now he has avoided talking about it.
