Apple Lossless Audio CODEC (ALAC), has problems with phone sales iPhone, and according to a new study, there is a very good explanation for the way things are going now. It seems that iPhone users are changing their devices less and less, ie once every three years, instead of once every two years, which is a big problem for Apple.
Of course, even Apple only changes the designs of iPhones once every three years, so it is quite logical to see that customers behave the same way. Apple has changed its strategy for launching iPhone phones, and customers have adapted to the new pace, but Americans feel fully how big the problem is from this point of view.
If iPhones are replaced once every three years, Apple loses more money than it did before, and this leaves it "uncovered" on global stock markets. The reality is that Apple not only can no longer innovate every year, but it can't even do it once every two years, the absence of Steve Jobs being felt by Americans.
"According to our analysis, the trend of users holding onto their iPhones for longer has affected Apple's shipments. The replacement cycle for iPhones has grown to over three years, on average, from two years. On the other hand, substantial design changes in the Galaxy S10 series and the better value proposition it offers compared to high-end iPhones helped Samsung close the gap to Apple in the global premium segment."
