Facebook is secretly working on a new function for the mobile phone application, and this is going to be very similar to one that already exists for the Instagram application in some areas of the globe, and apparently it is useful. More precisely, a special feed was implemented in Instagram that allows users to buy their favorite clothes from fashion designers from all over the world directly from the application, and Facebook wants to do something similar.
Facebook wants to create a special section in the application through which users will be able to see posts with certain tags that clothing creators or various online stores use to bring their products to the attention of the world. If the respective product is to the user's liking, he will be able to buy it directly from the Facebook application without leaving it, which probably a lot of people would be willing to do instead of visiting the online store.
In SECRET, Facebook is Preparing this New Feature for Phones
Facebook has definitely noticed that in Instagram this function is very popular, and most probably wants to take advantage of this popularity to make more money with the main application, used by even more people. Of course, Instagram has a different set of users, and features like this are appreciated, so it's hard to say to what extent Facebook's main application will have the same appreciation for this important functionality.
Facebook will allow any companies to present their products in this section, and this is because everything is done based on the tags that are used for posts, and not based on a selection of important brands, or not. It will be interesting to see how many companies will decide to use this system within the Facebook application and on Instagram, or if they will choose only one of the two platforms, but the idea itself is very interesting.
Facebook will initially launch this new system only in the US, which is perfectly normal, but it will more than likely expand it to other areas of the globe, although for now it is not known how long this procedure could take.
