Netflix amazes its customers from all over the world with a promise that absolutely no one expected at the moment, but this is a reiteration of the company's conviction that some things should not exist. In an interview that took place today, Netflix CEO Reed Hastings stated that there is no chance that the video streaming platform will ever display ads to users, or have a cheaper subscription with ads.
Netflix it was attacked for years by analysts who repeatedly asked it to implement advertisements in order to be able to offer cheaper subscriptions than the current ones, but the company resisted every time. After 25 years of activity as the CEO of Netflix, Reed Hastings reaffirms what he has said several times before regarding advertisements, and it is clear that as long as he leads the company, we will not see advertisements between films and series.
Netflix: The INCREDIBLE promise that SURPRISES ALL Customers
Netflix has a very big advantage in this firm desire of the CEO not to be shown ads over movies and series, even if this still risks putting the company's profit at risk in the future. Netflix manages to grow every year with several tens of millions of new subscribers, so it is not in danger of losing its sources of income, and this more than likely gives its CEO the courage to remain firmly on the position regarding regarding the refusal to display advertisements.
"We want to be the place where you can explore, be stimulated, be entertained, enjoy, relax, and have no controversy about exploiting users with advertising."
Netflix will invest 17.3 billion dollars in 2020 for films and series, and the success of The Witcher, The Crown, The Two Popes, Marriage Story, and more certainly motivates the company to continue investing. Although it needs a lot of money to support the creation of original content in the coming years as well, Netflix does not seem willing to make any kind of compromises to attract them, so advertisements are out of the question.
Netflix will not launch ads on the platform, but we will definitely see a number of new cheaper subscriptions for mobile phones launched in the coming months, and these will help to increase revenues.
