Netflix at the beginning of 2020, he made one of the biggest changes in the history of the video streaming service on demand, and this in the conditions where until now he looked at things completely differently. More precisely, those at Netflix have taken the decision to completely change the way they report the figures regarding the views for the films and series that are available on their platform, and following this change, The Witcher was declared the series with the highest number of views.
Netflix claims that the new method of reporting the figures regarding the views generated by its films and series is better and reflects in reality what are the intentions of the subscribers regarding the materials. If until now Netflix recorded a valid view for a movie when 70% of it was seen, or for a series when 70% of an episode was seen, now after the first 2 minutes seen of any kind of material, it records the view as valid.
Netflix: Explanations for the BIGGEST CHANGE of 2020
Netflix explains the fact that if a person watches a movie or an episode of a series for 2 minutes, then it is considered that his choice was an intentional one by the user. Netflix compares its choice with the one made by the BBC for their video streaming platform, or even with YouTube, although in the second case it is about two completely different platforms, but the goal of the Americans is to present higher figures for creations.
“We've been working on how we can best share content evidence that demonstrates popularity. Given that we now have titles of widely varying lengths – from short episodes (eg at around 15 minutes) to long films (eg The Highwaymen at 132 minutes), we believe that reporting households watching a title based on 70% of a single episode of a series or an entire movie that I've done makes less sense. We now report on households (accounts) that have chosen to watch a given title (chosen to watch and watched for at least 2 minutes – long enough to indicate the choice was intentional – is the precise definition). "
Netflix it treats both movies and series equally with this new method of reporting views, which in the end is a very good decision, because the types of content are completely different. On the other hand, those from Netflix want to show that their titles are very popular, and the new 2-minute viewing rule will definitely "inflate" the numbers for all the movies and series that will be released by the company soon.
Netflix made the change at the beginning of 2020, so for the new titles that will be launched globally from January we will have the most relevant information regarding the interest of the subscribers of the video streaming platform.
