Netflix surprises absolutely everyone at the moment, and in the US the first information about something that no one thought the company behind the video streaming on demand platform would do began to appear. According to some information that appeared in the American press, those from Netflix would spend 100 million dollars to promote the films that brought them no less than 24 Oscar nominations, surpassing any other competitor.
Netflix would promote extremely intensively the films The Irishman, Marriage Story, or The Two Popes, various parties, screenings in cinemas, and online or offline promotion campaigns, being now organized by the company. The figure of 100 million dollars is about 5 times higher than that of any other film producer, Netflix being extremely determined to promote its films as much as possible to win at least an Oscar next week.
Netflix: THE PREMIERE, NOBODY EXPECTS AN ANNOUNCEMENT LIKE THIS
Netflix he denies the information that appeared in the press regarding his intention to promote certain films nominated for Oscar awards just to win awards with them, saying only that he has more titles to promote than others. This year's situation is however different from that of 2019, when Netflix spent more money promoting the film Rome than it spent on its production, now the company has a much larger total budget for promotion.
"Industry insiders estimate that Netflix is spending well over $100 million, most of which has gone into campaigns for Martin Scorsese's 'The Irishman' and Noah Baumbach's 'Marriage Story.' That's more than traditional studios, which typically spend $5 million to $20 million per film on awards campaigns."
Netflix she is also a little desperate to win an Oscar after she didn't win anything at the Golden Globes with her popular titles, and only Klaus brought her an Annie and a Bafta. Netflix has spent a lot of money with the production of The Irishman, Marriage Story, or The Two Popes, but they have not won any really important awards so far, so it is desired to obtain results in line with expectations in the case of the Oscar awards this year year.
Netflix will spend approximately 2020 billion dollars in 20 to create films and series, over 5 billion dollars more than in 2019, so that before the Oscars in 2021 we can expect even bigger promotion budgets.
