Netflix made, through the voice of one of the presidents of the company, an extremely important announcement with a statement that reinforces a major decision made by the streaming video on demand platform, one that not everyone will appreciate so much, and that because it will force the world to pay for the content.
Netflix announced that it is pleased with the success of the new ad-supported subscription that it launched for its video-on-demand streaming platform, which is available at a lower price than usual, but that's also because ads are displayed, even if their number is not that high, in the end.
Netflix wants to build on this subscription to make a big change for subscribers around the world, and that's because it wants to force people who watch content without a subscription to start paying for access, and subscriptions with ads will be at the center this major change.
Netflix knows very well how important it is to offer users around the world as many options as possible when it comes to the subscriptions they have, and what we see here is a success of a strategy aimed at increasing the number of subscribers of the streaming platform long term video on demand.
“You could see if I'm humanly worried – I'm wearing it on my face. The whole point of it is customer choice… Historically, with Netflix, people stay on the plan they originally signed up for. The vast majority” of Netflix content is ad-supported.
I think it's a growth situation for all companies, for connected TV in general, for ad-supported streaming services, for customer choice. Each of the companies really convinces the other company to create great content.”
