Anual cei de la J.D. Power monitorizeaza satisfactia consumatorilor care detin smartphone-uri si tablete, iar in cel mai recent top al lor iPhone-ul ocupa din nou prima pozitie. Dupa cum puteti vedea deja din imaginea de mai sus, iPhone-ul a obtinut 850 de puncte in testele companiei, el intrecand terminalele Samsung cu doar 4 puncte, diferenta fiind minima si fata de smartphone-urile AT&T sau BlackBerry. Apple s-a laudat intotdeauna cu plasarea iPhone-ului sau in aceste topuri, iar pentru 2014 nimic nu se schimba.
Overall satisfaction with smartphone devices is highest among AT&T customers (844), followed by Sprint (839); T-Mobile (835); and Verizon Wireless (829) customers. Overall satisfaction among smartphone owners is 837. While smartphone owners continue to cite “features” as the primary reason for selecting their device (35%), the rate has declined significantly from the 2011 Vol. 2 study (57%)… Reasons for purchase have an impact on customer satisfaction and future loyalty. Selecting a smartphone device based on price generates significantly lower levels of satisfaction (808 on a 1,000-point scale) and repurchase rates (18%) than selections based on product-specific reasons such as operating system (860 and 35%, respectively).
iPhone-ul a obtinut note bune in cazul tuturor operatorilor de telefonie mobila principali din SUA, asa ca vorbim despre o satisfactie generala ridicata pentru produsul celor de la Apple. Intreband consumatorii ce-si doresc in viitoarele smartphone-uri, cei de la J.D. Power au aflat ca sistemele de control vocal, senzorii de temepratura, lumina si zgomot sau sisteme de recunoastere faciala sunt extrem de dorite. Interesant este ca implementarea de ecrane cu diagonala mai mare nu se afla printre dorintele majoritatii consumatorilor si asta cu doar cateva luni inaintea lansarii unui iPhone 6 cu ecran de 4.7 inch.
