Apple a socat intreaga lume noaptea trecuta, dupa ce a anuntat ca liderul echipei de designeri din cadrul companiei, Jony Ive, isi va parasi pozitia si isi va crea propria firma de design, dupa zeci de ani lucrati in Cupertino. Acum cativa ani au aparut primele zvonuri care sugerau ca Apple va ramane fara Jony Ive, insa Tim Cook l-a convins sa mai ramana, dar iata ca intr-un final celebrul designer a decis sa isi cedeze pozitia din cadrul Apple.
Jony Ive isi va crea propria companie de design, iar Apple va fi unul dintre clientii sai, insa el nu va mai lucra in cadrul Apple, si probabil se va concentra si pe altceva decat design industrial, ceea ce si-a dorit de mult. LoveFrom se va numi compania de design pe care Jony Ive o va lansa in anul 2020, iar Apple va fi principalul sau client, desi vor exista si altii, dar care probabil nu vor avea parte de la fel de multa atentie precum cei din Cupertino.
SOC la Apple! Designer-ul Jony Ive PARASESTE Compania!
Jeff Williams se va ocupa de acum de echipa de designeri pe care o conducea Ive, deci e foarte posibil sa vedem destule schimbari in felul in care arata produsele companiei Apple in urmatorii ani. Se pare ca Jony Ive nici nu a fost prea “conectat” la design-ul produselor Apple in ultimii ani, ceea ce ne-a adus telefoane cu decupaje, camere triple cu forma patrata, si alte produse care arata foarte usor, dar pe care Apple si le asuma.
Echipa de designeri din cadrul Apple nu se va schimba fundamental, vor ramane cam aceeasi oameni, minus Jony Ive si Marc Newson, deci schimbari radicale pentru produsele companiei nu vor aparea prea curand. Acestea fiind spuse, Apple va trece in urmatorii ani prin schimbari fundamentale in ceea ce priveste design-ul produselor sale, si poate ca asa vom avea in sfarsit parte de produse mai frumoase, mai ales ca Jony Ive n-a prea avut grija de asta.
Iata si comunicatul oficial de presa.
“Cupertino, California — Apple today announced that Sir Jony Ive, Apple’s chief design officer, will depart the company as an employee later this year to form an independent design company which will count Apple among its primary clients. While he pursues personal projects, Ive in his new company will continue to work closely and on a range of projects with Apple.
“Jony is a singular figure in the design world and his role in Apple’s revival cannot be overstated, from 1998’s groundbreaking iMac to the iPhone and the unprecedented ambition of Apple Park, where recently he has been putting so much of his energy and care,” said Tim Cook, Apple’s CEO. “Apple will continue to benefit from Jony’s talents by working directly with him on exclusive projects, and through the ongoing work of the brilliant and passionate design team he has built. After so many years working closely together, I’m happy that our relationship continues to evolve and I look forward to working with Jony long into the future.”
Design team leaders Evans Hankey, vice president of Industrial Design, and Alan Dye, vice president of Human Interface Design, will report to Jeff Williams, Apple’s chief operating officer. Both Dye and Hankey have played key leadership roles on Apple’s design team for many years. Williams has led the development of Apple Watch since its inception and will spend more of his time working with the design team in their studio.
“After nearly 30 years and countless projects, I am most proud of the lasting work we have done to create a design team, process and culture at Apple that is without peer. Today it is stronger, more vibrant and more talented than at any point in Apple’s history,” said Ive. “The team will certainly thrive under the excellent leadership of Evans, Alan and Jeff, who have been among my closest collaborators. I have the utmost confidence in my designer colleagues at Apple, who remain my closest friends, and I look forward to working with them for many years to come.”
Apple’s design team, recognized with countless design awards, brings together creatives from around the world representing multiple disciplines, including user interface, industrial design, graphic and font design, haptics and sound design.
Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it”