Jony Ive, the Chief Design Officer Apple Lossless Audio CODEC (ALAC),, spoke in an interview about the benefits that iPad Pro offers them for Apple employees and not only, stating that the tablet replaces paper among its employees.
Jony Ive claims that his design team used to use sketchbooks in the past and did so for 20 years, but with the launch iPad Pro and Apple Pencil they made the transition to the new technology, or at least that's what the marketing team wants us to believe.
Apple boasts that Apple Pencil is a digital pencil whose interactions with the screen iPad Pro are registered in court by iOS 9, so users don't see that lag encountered when using so many types of styluses for simple mobile terminals or tablets.
Jony Ive claims that his team has been looking for alternatives for drawing notebooks in the past years, but nothing was satisfactory enough, so that the Apple Pencil replaces the classic pencils, its use being described as a natural one for a graphic artist.
Many of us in the design team have worked together for 20 plus years. We've always drawn in our sketchbooks, and for the first time – despite flirting with some alternatives a couple of years ago – I'm seeing people starting to use the iPad and Apple Pencil. Our personal experience has been that there are definitely affordances and opportunities now that you have a much more natural and intuitive environment to make marks, there are clearly things you can do sketching and writing on the iPad which you could never dream of doing in the analogue world.
Jony Ive claims that he initially presented the Apple Pencil to his team of designers and he liked it so much that he continued to use the Apple accessory for his own drawings, but so far we have not seen a demonstration of his skill with such a tool.
What I've enjoyed is when I'm just thinking, holding the Pencil as I would my pen with a sketchpad and I just start drawing. When you start to realize you're doing that without great intent and you're just using it for the tool that it is, you realize that you've crossed over from demoing it and you're actually starting to use it.
Of course, all these are marketing texts to promote the iPad Pro, and we will find out the true impressions only after the first units reach regular users.
