Facebook will disclose information from users' private discussions or at least that's what a partner of the Facebook company who announced plans to analyze users' discussions about favorite TV shows and recommended to friends suggests.
Those from Nielsen will receive from Facebook information regarding the discussions of the users about the TV shows they watch in the USA, the Facebook company claiming that the information will be provided in a format that will not allow the identification of the users from whom they come.
More precisely, Facebook is currently analyzing absolutely everything we discuss, since the data passes through its servers, and for Nielsen it will extract from the private conversations of users the relevant data for the popularity of US TV shows.
The information that appeared today puts the Facebook company in an extremely bad light because users no longer have any kind of privacy, even in private conversations with friends, and if Facebook can provide this type of data to Nielsen, it is clear that it monitors absolutely every conversation.
Nielsen is going to start tracking discussions that people have about TV on Facebook with their family and friends, even if that discussion isn't marked as "public." Nielsen still won't be able to peer into Facebook messages you send directly to your friends, but it will see if you post a message on someone's feed declaring your love for "The Real Housewives of Atlanta" or "Jessica Jones."
Before you get too scared, I will tell you that the data will not come from the conversations conducted through Facebook Messenger, but from the discussions in the users' public statuses, but also from the private ones that theoretically no one should be able to access without the consent of the person who wrote the message.
Basically, Facebook does not take into account the fact that the user wants that information to be private and to be seen only by certain people, but will take data from them and give them to a third company, of course without asking the users.
This is one of the ways in which Facebook makes money from users, but of course there are many others.
