Q4 2015 was the best fiscal quarter in Apple's history with records of sales of iPhone, Apple Watch, Apple TV terminals, but also of profit or receipts, but analysts were left with big question marks considering that the differences compared to Q4 2014 are not big.
Although the increases were small, it is very interesting that in Q4 2014 the Apple company sold the most expensive iPhones in its history, the average selling price of an iPhone being 691 dollars, 4 dollars more than the highest value recorded in Q4 2014.
The high average selling price of iPhone terminals can be blamed on the constant exchange rate fluctuations in various countries around the world, those from Apple saying that their fiscal results could be 8% higher if this problem did not exist.
In the image below you can see how the average selling price of the iPhone evolved, it suddenly increased in Q4 2014 without falling to a similar value since then, Apple collecting a lot of money during 2016 from its iPhone terminals.
The cheapest iPhones were sold in Q3 2014, when the average selling price of an iPhone was 561 dollars, 130 dollars lower than the one recorded in Q4 2015, so it will be interesting to see how they will evolve things early next year.
