Although everyone looked at the launch with great disbelief iPhone SE, well, the terminal turns out to be unexpectedly popular among users, so that Apple has made the decision to increase the production of its new smartphone to cover the demand on the market.
According to an Asian publication, Apple has increased orders for iPhone SE terminals to its Asian partners, so that they will deliver over 5 million units to those from Cupertino instead of 3.5 - 4 million as were the initial orders of the iPhone SE.
The Apple company expects iPhone SE sales to remain constant until the end of the year, and so the terminal would exceed sales of 10 million units during 2016, much more than many analysts expected.
In contrast to the iPhone SE, the company Apple has taken the decision to reduce the number of iPhone 6S terminals products for sale, the decrease in sales of premium smartphones motivating those in Cupertino to rethink their production strategy for 2016.
Although Apple will sell more iPhone SE than expected, unfortunately for it, the receipts will decrease along with the sales iPhone 6S, and profit will follow the same downward trend because the new 4-inch smartphone generates less money for Apple.
Apple has increased orders for its low-priced iPhone SE in the second quarter of 2016, according to industry sources. The second-quarter outlook for related chip orders has been revised to more than five million units from 3.5-4 million. Meanwhile, Apple has slowed down its pace of orders for iPhone 6s due to falling sales of the model, the sources indicated
