In just a few days it will take place iPhone 7 presentation, and what was going to be an event without surprises, can turn into an extremely big chance for the Apple company. Yesterday Samsung announced removing the Galaxy Note 7 from sale due to faulty batteries that explode during charging, the event being unprecedented.
Everyone praises Samsung's courage, but the general feeling is that, unfortunately, the Koreans missed a big chance to substantially increase their sales. Although Samsung has done well and is helping its customers, we are still talking about a very dangerous defect that puts the company in an extremely negative light and will greatly affect Galaxy Note 7 sales.
iPhone 7, on the other hand, is announced to be a terminal without shine, with few important novelties and an unchanged design, but in the new global context, it is presented in a completely different light. From a pariah, the iPhone 7 turns into the terminal towards which all the attention is directed at the moment, even of some people who have pre-ordered the Galaxy Note 7.
The iPhone 7 was saved by the Galaxy Note 7
Now the iPhone 7 and iPhone 7 Plus will have the attention of the whole world, and those from Apple are smart enough to take advantage of the moment and steal many Samsung customers. What audio port, what old design, what small battery? It doesn't explode when you charge it! He has who knows what other problems that would leave me without a phone in a few months! Many will think so.
Samsung had the chance to prove that the iPhone can be defeated and the success of the Galaxy S7 series suggests that the Note 7 will be successful, but Samsung has shown us again that it is not capable of producing quality terminals. It doesn't have that great attention to details that Apple has, it doesn't have that strict quality control, it just has the idea of doing a lot, regardless of whether it's good or bad.
With this failure, iPhone 7 has a clear path to success, and Apple has already started using its marketing machine to promote the terminal. In the following weeks, Apple will invest very large amounts of money to promote the iPhone 7 at the expense of the Galaxy Note 7 and it will be successful.
I'm almost tempted to say that everything is a sabotage by Apple, because everything was going so well for Samsung and suddenly it stopped, suddenly, without explanation. Apple is a big company, but it also has luck, and in 2016 it will shine again, but with a lifeless product.
What do you think ?
