Yesterday I told you that the managers of the Apple company spoke to the American press to support their decision to launch a iPhone 7 without audio port, offering a series of explanations for it. It was Phil Schiller who said that Apple had the courage to remove this ancient technology from the iPhone to make room for other innovative technologies.
A lot of people laughed at the idea of those from Apple watching iPhone 7, including a website specially created for this purpose, but what Schiller said is a direct reference to an interview given by Steve Jobs. In the video clip below you can see Steve Jobs explaining why flash was not included in the iPhone, calling the decision a brave one, and in the end he was perfectly right, flash being now almost "dead".
Extremely aware of what will happen, Steve Jobs said that Apple has the courage to support its convictions and make major decisions to launch important products. He was aware that some people will be unhappy, that they will curse Apple, that various partner companies will not be happy with the decision, but Apple's goal is to make great products.
Moreover, he said that Apple is paid by consumers to make these difficult decisions and that if the products launched by them are good, they will be successful. If the decisions will not be good, then the products will not be successful, but Apple will find a method to make everything go well.
Basically, Steve Jobs taught the people at Apple how to make the hard decisions that consumers don't want to make, so now we are left without the 3.5mm audio port in the iPhone.
"We're trying to make great products for people, and we have at least the courage of our convictions to say we don't think this is part of what makes a great product, we're going to leave it out. Some people are going to not like that, they're going to call us names […] but we're going to take the heat [and] instead focus our energy on these technologies which we think are in their ascendancy and we think are going to be the right technologies for customers. And you know what? They're paying us to make those choices […] If we succeed, they'll buy them, and if we don't, they won't, and it'll all work itself out."
