iPhone X generates a very high degree of enthusiasm among Apple fans, according to a new study done by American analysts before the product is actually launched. We are talking about a study done on a little over 1000 people in China, the USA and Great Britain, revealing the fact that people are more excited about the appearance of this new mobile phone, than they are interested in actually buying it.
The result of the study is somewhat contrary to what we have seen from various other sources, other analysts stating that there is great interest in buying the new Apple phone. The interest would be so great that people are more willing to buy it than they were to buy the iPhone 8, and this despite the fact that its selling price is over 300 dollars higher, but this in the US, because in Europe the difference is bigger.
iPhone X generates more excitement than purchase intent
48% of the participants in this study say that they are very enthusiastic about the release of the iPhone X on November 3, and if we were to extrapolate, then Apple fans can't wait for the phone. Of course, the purchase intention is completely different, and here we are talking about a percentage of only 25% of people who actually intend to buy the phone from the Apple company after it will be available on the market.
With a purchase intention that represents half of the number of fans who are excited about the launch, it is quite clear that it is possible that somewhere, someone has exaggerated the numbers that suggested that a lot of people will buy the phone. It is possible that the initial stocks of 2-3 million units of the new smartphone will be enough to cover the market demand, but of course we will find out next month.
"The excitement surrounding the iPhone X appears to be magnitudes higher than actual purchase intent - 48 percent of respondents agreed/strongly agreed that they were 'excited for the iPhone X. We remain wary that investor expectations for the iPhone 8/X cycle are more optimistic than realistic."
iPhone X will be available for pre-order from October 27, that is Friday, and then we will be able to get an idea of its popularity in global markets. It is possible that the rumors regarding the demand are true, or they are completely false, but we will only find out based on the speed with which the units disappear from the stocks of Apple stores and those of partners around the world.
