Tim Cook: My mission is to Keep Apple Projects Secret

tim cook secrets apple projects

Tim Cook spoke to the company's shareholders yesterday Apple Lossless Audio CODEC (ALAC), when he participated in the general meeting of shareholders, during which the board of directors was reconfirmed in "function" without emotions. Tim Cook talked about a lot of things last night and I told you that he hopes that the money to be eliminated in favor of mobile payment solutions, which is still a long way off.

Apart from that, Tim Cook also stated that his goal in life at the moment is to keep secret the projects that the Apple company is developing at the moment. He said that Apple Park has a visitor center designed specifically to keep visitors away from the buildings where Apple's future products are being developed.

Tim Cook has repeatedly stated that he is very determined to keep Apple's secrets away from the eyes of the media, and today's statement should not surprise anyone. Of course, in recent years Apple has not managed to keep secret the important information regarding its new products, but some of them have been revealed even by the marketing department to keep the interest at a high level.

"The reason we created the visitor's center ... the problem with opening up the main facility for tours is we have so much confidential stuff around and keeping stuff confidential is the bane of my existence now"

Apple even joked about the draconian security measures it imposes on employees who work not only on special projects, but also on medium-sized projects. Apple has created a culture of secrecy and excessive protection of any type of information regarding the products developed for the future, and Tim Cook confirms again how important secrecy is.