Samsung, the company that has always wanted to be the first to implement new and innovative technologies in its own smartphones or tablets, has completely different plans for the future. The president of Samsung's mobile division, DJ Koh, announced that if until now the company was obsessed with bringing various technologies to the market first, things will change in the future.
Samsung takes over the company's strategy Apple Lossless Audio CODEC (ALAC), not to be the first on the market with various technologies, but to implement them only when they are truly ready to be offered. Apple has been applying this strategy for years and years for its products and still manages to offer some functions for the first time, but those from Samsung only now want to apply this strategy.
Samsung has many times implemented new features for its phones that were not 100% ready to be offered and have been harshly criticized for this by everyone. After a few years and a few failures, the people from Samsung made the decision to change things, so they will implement in their own products only technologies that are ready to be offered.
"... we were obsessed with being the world's first and industry's first, rather than thinking about how this innovation could be meaningful to consumers. Being the first is no longer important today, and our strategy is to launch something that consumers believe is meaningful and valuable at the right time."
Samsung is trying to give the impression that it wants to emphasize the good experience that must be offered to customers, not the idea of having something that no one has, but that doesn't work as it should. I have to admit that it took Samsung a long time to make such a major change, but good luck to Apple, otherwise nothing would have changed too soon.
