iPhone X had the other days officially confirmed by Samsung the fact that sales are far below the expectations of those from Apple Lossless Audio CODEC (ALAC),, so that the orders for OLED screens have dropped substantially at the Korean company. A variety of rumors have told us over time that the iPhone X has very poor sales, some Apple partners confirming this, and now those from Samsung officially say that the problem is as big as it seems.
iPhone X has such big problems with sales, that the Apple company decided to produce only 2 million units of this model in Q2018 8, hoping to sell the existing inventory at the moment. Apple is going to remove the iPhone X from sale in 2018, a first for those from Cupertino, but this means that the existing inventory must be sold until the fall, and that is why Apple orders fewer units from its partners.
iPhone X: Apple Reduces Production again in Q2 2018
iPhone X would have been produced in too large quantities in 2017 by Apple in the hope that sales will be high until the middle of this year, but since this did not happen, the Americans now want to get rid of the existing inventory. Apple's partners would have gathered substantial quantities of iPhone X phones in their stocks, and this means that they no longer buy new units from Apple, so production is reduced again, substantially.
"Information from a supply chain source with direct knowledge of Apple's plans saying the company has ordered the production of only 8 million iPhone X units in calendar Q2 of 2018. Our source says Apple is disappointed with sales of the iPhone X, and doubts have grown within the company that releasing a $1000+ smartphone in the current global smartphone market was a winning idea. This source says Apple ordered the production of too many units of the iPhone X in the last calendar quarter of 2017, and is now trying to "burn off" the inventory that has piled up at its resellers."
The iPhone X would have disappointed including Apple, the expectations of those from Cupertino being much higher than what has been recorded so far, and the reduction in production comes as a normal effect of sales problems. Although the iPhone X is not successful due to the fact that it has a very high selling price, the Apple company is still determined to launch new models of mobile phones that cost even more, so it will be interesting to see what evolution they will have.
