Google announced today a new extremely interesting program, and important at the same time, which he intends to do Google Assistant much more useful for people all over the world, with the help of third parties. Those from Google announced that startups that invest in the development of new functions for Google Assistant, could receive funding and help from the company, and its engineers, to bring great products to the market for customers.
Google develops Google Assistant on its own, but it can offer other small companies access to tools that allow improving the functionality of the personal assistant, those with the best ideas also receiving funding. Google understood that it cannot single-handedly invent new functions that bring new experiences to customers, so it relies on third-party developers to improve its personal assistant, rewarding them accordingly.
Google: The GENIUS idea from which Apple must learn
Google, unlike Apple, is willing to open Google Assistant for development by third-party companies, and those from Cupertino should think the same to radically improve Siri. Multiple studies have confirmed in the last year that Google Assistant is much, much better than Siri, but the Apple company does not seem to understand that it must work on improving its personal assistant, otherwise the world will completely ignore it.
"We're opening a new investment program for early-stage startups that share our passion for the digital assistant ecosystem, helping to push new ideas forward and advance the possibilities of what digital assistants can do."
Google has been investing for a long time in the development of Google Assistant and some functions that will put its personal assistant above the others on the market, and this initiative is a big step forward made by the Americans. Apple must learn from Google that important investments are necessary for personal assistants to evolve and offer the functions that users really need, Siri being at a huge disadvantage in front of competing systems.
