iPhone X was launched last year by the company Apple Lossless Audio CODEC (ALAC), at prices starting from 1000 dollars, or 1000 euros, and although the phone is successful, it seems that some analysts see it as a danger for the iPhone 11. More precisely, the large number of people who would have bought in 2018 from the Apple company would actually be the big problem, because they will not be willing to spend a very large amount of money for iPhone 9, iPhone 11 and iPhone X Plus.
iPhone X would be such a big problem that Apple's receipts for iPhone 9, iPhone 11, and iPhone X Plus would be 10% below Wall Street's estimates, these counting only for them, and those who - they use them to get rich. This would not be a surprise, however, because analysts generally have much too high expectations from almost any important company, so the "missing" of their estimates should not be based on the success of the iPhone X.
iPhone X is a BIG PROBLEM for iPhone 11
The iPhone X sold really well in the US, where Apple fans bought the phone in large quantities, but there is an even larger number of people who did not buy this model. Among them there are many who keep their phones for longer periods of time than in previous years, 3 years compared to 2 years, so the success of the iPhone X could be just a memory after the launch of the new models in 2018.
"We expect a material disappointment in 2019. The iPhone X has been very successful and well received by consumers. It has been so successful, that we think it has brought forward demand. "History shows the stock suffers materially when iPhone revenues disappoint. This may sound insane, but fits our thesis: iPhone shipments are on a multiple-year decline trend, as refresh cycles elongate, and 2018 was a bump in the trend, as 2016 was."
iPhone X proved that Apple can launch any kind of smartphone, at any price, and the world will buy it in very large quantities, and this will create new opportunities for Apple's competitors. We have already seen multiple Android smartphone models sold at prices increasingly close to those of the iPhone X, and this trend will continue with the iPhone 9, iPhone 11 and iPhone X Plus models, which will be released later this year.
