Apple Lossless Audio CODEC (ALAC), registered a large decrease in market share in the PC segment, and this is due to the fact that it was not in a hurry to bring new models of MacBooks to stores. According to Trendforce, Apple's market share in the PC segment, globally, fell by 24.3%, from 10.4 percent to 3.9 percent, the largest among all manufacturers.
Apple also fell from the 4th to the 5th place in the list of PC manufacturers, being overtaken by the ASUS company, although the Taiwanese also recorded a decrease in sales. Those from Trendforce say that although Apple updated the MacBook Pro series in the summer of 2018, the very high prices applied for them still keep consumers from all over the world at a great distance.
Apple. HUGE drop in Market Share due to Mac
Apple's sales were greatly affected by the late launch of the MacBook Air on global markets, this cheap product being expected by many people, and this "cost" the company. Although many people buy Apple products because they are of good quality and durable over time, the ever-increasing prices keep even more people at a distance.
Apple and Acer showed similar performances in Q3, shipping 3.36 million and 3.35 million units respectively. Compared with their performances in the same period of last year, however, Apple post significant declines but Acer registered growth. Apple this year adopted a new processor in its high-end MacBook Pro with OLED Bar, but the performance improvements hardly attract more customers due to the series' high price tags.
Apple knows that high prices make its products prohibitive, it is not too interested in the fact that people are not in a hurry to buy them, so it records decreases in sales. If Apple will not change its strategy regarding Mac sales, then it is very possible that things will never change, and sales will continue to decrease in the coming years.
