TikTok has become without question one of the most popular social platforms on the planet, surpassing Instagram in the number of monthly active users, and that's because in 2019 it had 700 million downloads. To make the platform even better, the people from TikTok announced that they have entered into a partnership with a new music provider for their platform, called Merlin, and the result is more music available for videos.
TikTok was created around the idea of adding music over short video clips published by users within the platform, and this partnership will definitely be beneficial for everyone. The partnership between TikTok and this agency for independent artists is made not only for the social media platform, but also for a new audio streaming service called Resso, which is intended to compete with Spotify starting in 2020.
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TikTok it is not the first partnership he has made with this agency, but this time things are much more serious than in the past, and this is because on both sides there is a desire to expand cooperation. Merlin is helping TikTok become a music streaming service that's different from what's already on Spotify, Apple Music, Google Music, etc., and independent artists are making money off of it, with Merlin paying $845 million to artists in 2019 .
"TikTok, China's fast-growing user-generated video app Bytedance, has built a new music streaming service to compete with Spotify, Apple Music and Amazon Music. And today it's announcing a deal that helps pave the way for a global launch of it. It has entered into a licensing agreement with Merlin, the global agency representing tens of thousands of independent music labels and hundreds of thousands of artists, so that music from these labels can be legally used on the TikTok platform wherever the app is available.”
TikTok however, it enjoys a fairly large number of artists who constantly publish videos on the platform, and they have quite a few followers who are eager to constantly see new content. Distributing their music through agencies like Merlin helps them to continue creating, and soon all these creations will be available including in the audio streaming service Resso, which TikTok has apparently been working on for several years already, without having been launched yet.
TikTok has been growing for some time, and apparently, 2020 could bring it much closer to Facebook Messenger in terms of the number of monthly active users.
