Speaking in an interview with ABC News, Jony Ive praised the design iPhone 6, 6 iPhone Plus si Apple Watch, all three being designed by him for the company Apple. According to him Tim Cook, the Apple Watch development process began almost 3 years ago, the device being named iWatch within the American company, Tim Cook using, without realizing it, the name in an interview given to the same television.
Muir: How many different versions of the Apple Watch are there?
Ive: I think we were talking about this earlier, and when you actually do the calculations, it's millions and millions.
Muir: Millions and millions?
Ive: That's right, there are different materials for the actual case, there's two different sizes, you can choose one of six different straps or bands. But, the way we treated this from a design point of view wasn't that you had hardware and then software. Our experience as customers, as users, is that their one in the same. So we designed the user interface, gave people multiple choices, for example in terms of just watch faces.
Returning to the three products, Jony Ive talks about the materials used for the three products, about the process of their creation and about the experience of use, all in a short video clip available here.
