Although a lot of people complained about the fact that Instagram Stories is extra, since Snapchat already exists, people use it extraordinarily much and often. Thus, within two months of its launch, Instagram Stories has 100 million daily active users!
Two-thirds of the daily active user population of Snapchat, which reported 150 million active users worldwide across the entire platform at the end of September. The rapid pace of adoption of Instagram Stories is impressive.
Even if the application has not released official figures of the number of users until now, it became immediately clear that users were excited about Instagram Stories. In a matter of weeks, big companies took advantage of this feature and Instagram maintained a steady stream of updates, including the ability to auto-save "stories" as well as the introduction of featured articles.
