WhatsApp it's the most used messaging platform on the planet, but you surely knew that because we've told you so many times so far. What many of you probably don't know yet is that the WhatsApp application for iPhone and Android doesn't officially make any money for the company Facebook, the one who bought it almost 3 years ago in a transaction of 20 billion dollars.
WhatsApp cost a lot and has to generate money for the Facebook company, so the decision was made to create a team to monetize the application. WhatsApp currently has over 200 employees, almost 10 times more than when it was hired, but those from Facebook want to hire even more for the application to produce money and recover the investment of 20 billion USD.
WhatsApp will have a dedicated team of marketing specialists who will try to find ways to make money with this application. Considering that it has more than 1.2 billion users worldwide, the WhatsApp platform also has a very high monetization potential, but this despite the fact that the promises from the past years were that this would not happen and that the application would remain without ads.
WhatsApp - users' fears come true
WhatsApp will focus mainly on the countries where it has the most users, namely Brazil and India, monetization efforts will initially start there. No one knows yet how WhatsApp wants to make money with this application, but the first thing that comes to anyone's mind are the advertisements displayed everywhere in the interface, as is happening with Facebook Messenger recently.
WhatsApp still has rumors of implementation and special functions for companies, which will pay to have the privilege of being able to contact users. Whether it's helping them, or promoting products or services, WhatsApp takes every opportunity to monetize a platform with as many users as possible. as the population of India.
"That's about to change — apparently soon — as WhatsApp is hiring for a number of key monetization roles, including a product manager position to "lead product development on our monetization efforts.""
To a certain extent, WhatsApp violates the promises of the platform's founder, who promised that the application will remain free and that will not change. However, WhatsApp will attract users in the future with various types of advertisements or promotional messages from companies, it remains to be seen what kind of monetization path will be chosen by the American company.
